DATA USAGE INCREASED
BY : NEHA SHAHAB
DUE TO THIS PANDEMIC HAS FORCED ECONOMIES ALL OVER THE WORLD TO GO INTO LOCKDOWN. OFFICIAL DATA SHOWS THAT THE DATA USAGE HAS BEEN INCREASED 400% IN RURAL AREAS. IT INDICATING THE LARGE APPETITE FOR INTERNET CONNECTIVITY.
INDIA CURRENTLY HAS 504 MILLION INTERNET USERS MAKING IT IS SECOND LARGEST INTERNET MARKET IN THE WORLD , SECOND ONLY TO CHINA WHICH HAS 850 MILLION. RURAL CONSUMPTION NOW ACCOUNT FOR ROUGHLY 45% OF OVERALL MOBILE DATA USAGE AND URBAN USAGE MARKET UP 55%.
THE MONTH OF JUNE SAW THE RURAL DATA USAGE INCREASED BY 30-35% WHEREAS THAT IN URBAN GREW BY 15-29%. COMPANIES LIKE RELIANCE JIO AND BHARTI AIRTEL ARE RESPONSIBLE FOR THE EXPANSION OF RURAL MOBILE USER BASE.
ACCORDING TO THE LATEST DATA OF A TELECOM REGULATOR JIO AND AIRTEL ADDED 2.76 MILLION AND 1.46 MILLION RURAL MOBILE USERS BETWEEN JUNE AND AUGUST. MOBILE DATA TRAFFIC IS GROWING AS MORE INDIANS SPENT TIME STREAMING LIVE VIDEOS WHICH IS EXPECTED TO ACCOUNT FOR 75% OF OVERALL MOBILE TRAFFIC BY 2024. A STUDY SUGGEST THAT BY 2025 RURAL INDIA WILL LIKELY HAVE MORE INTERNET USERS THAN URBAN INDIA.
A LATEST REPORT BY THE INTERNET AND MOBILE ASSOCIATION OF INDIA ( IAMAI ). THE REPORT HIGHLIGHTED A GREATER INCREASE A FEMALE INTERNET USERS BY 27% AS COMPARED TO MAKE INTERNET USERS BY 9%.
THE GROWTH IN INDIA INTERNET USERS ESPECIALLY IN THE RURAL AREAS HAS WITNESSED A BOOST MAJORITY BECAUSE OF CHEAP DATA PLANS AND ACCESSIBILITY TO AFFORDABLE SERVICES FOR ACCESSING THE INTERNET WAS MOBILE IN BOTH RURAL AND URBAN AREAS.
