Establishing a strong social presence on the internet is a great way to build a brand, a following, or even just connect with others and create friendships and partnerships. For business and personal use, people have been starting blogs up and using that platform as a place of expression and a tool to grow online.
The big question here that people ask is usually along the lines of how well blogging works when looking at it as a way to increase that footprint you leave on the internet. If done correctly, you can definitely grow a following by blogging! There are plenty of ways to achieve this, and plenty of different areas you can try to target. The best idea is to pick your goals, what you want to accomplish with your blog, and then work towards that.
1. You can make a difference. Many people enjoy reading and following blogs that are full of passion, and plenty of bloggers use that following to do something with it. Your online presence should support what you do in the real world, as well, so use your platform to make a difference in the world we all live in. Sharing your beliefs, opinions, and even experiences can make even the smallest change, and help leave a positive impact following your online footprint.
2. Validate pen names. A lot of people use different names for different projects or industries, or choose aliases when writing a blog. Some are connected with social media, some are not. Either way, adding a blog to your pen name can help validate it online and grow the recognition that it is you!
3. Shows experience. A blog is a great place to store proof of your talents and document your success and journey, and can even be used later on to help you find work depending on your career path. Many freelancers and writers use blogs as a way to create content relevant to the career they are looking for. Posting content online through a blog is also a great way to get businesses to notice you and you could get sponsored!
4. Network building. What better way to get connected with people from all over the world who share the same interests as you? Blogging has been bringing like-minded people together for years now, and having plenty of connections through a network of bloggers and others in your industry will broaden your online footprint. Linking up to social media sites is another way to get your friends and colleagues involved, too!
If you're curious about how to start a blog, just take a look online! There are plenty of resources out there that can give great advice along with tutorials. Look for ones aimed towards the kind of blog you're hoping to create and look up a guide on how to create relevant content that is appealing to your readers. Once your blog is set up, stay active in posting to build a relationship with your followers they can rely on!