As you devote more time to your YouTube channel, understanding basic business can help you decide where to focus your efforts and plan for future growth. First, let’s look at the idea of your channel as a business.
You already may be familiar with the parallels between running a business and a YouTube channel. For example, you want your channel to attract new visitors and get previous visitors to come back—much like a business wants to grow its customer base.
Think about a business that you go to often—whether it sells food, clothing, technology, or anything else. What about the overall experience motivates you to go there? Similarly, ask yourself these questions to determine why viewers are drawn to your channel:
- Why does your channel exist? This is the reason you started on YouTube.
- What do you deliver? This is your product—the content you create.
- What more could you do with your channel? This could be your roadmap.
Also, as you turn your channel into a business, you’ll want to map out your channel mission:
- Define your values and purpose. What’s important to you? Consider the bigger picture and what motivates you to engage with the world.
- Set goals for your channel and overall business. What do you want to accomplish? Summarize your goals in a mission statement that guides you.
Know your market, know your content type
Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way.
If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content to consume, which can resonate with different viewers.
You should also create content that’s aimed at your target demographic of your business.The more that you cater to your target market, the more likely they will want to look into your business services.
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